DO YOU WANT TO SCALE?

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Selling the Beach, Not the Plane Ride: Secrets to Effective Product Positioning

September 12, 20232 min read
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"WHY IS NO ONE BUYING????"

😤 You post your offer... Crickets.

😤You run your ads... silence.

😤You craft emails... 0 sales.

😤You finish a call with the PERFECT LEAD... & they ghost you.

😤You add more features to your product... REPEAT.

Your problem?

🚫🚫 You're telling them TOO MUCH STUFF. 🚫🚫

🔴 Your customers do NOT care about the tactics.

🔴 They do NOT want the steps in greater detail.

🔴 They do NOT need your mile-long sales letter.

SELL THEM THE BEACH- NOT THE PLANE RIDE.

Let’s talk about how to:

Attract your PERFECT customer who is READY TO BUY

REPEL nightmare clients for good

Shorten your sales process and get BETTER leads

Position your products for maximum sales

Make MORE money by helping LESS people

To do this you’re going to use something called a “Pain, Beach Sandwich”.

Start all your marketing with the paint point of your ideal customer.

What are they struggling with?

What keeps them up at night?

What ONE problem are you going to solve for them?

Use your own customer’s words to describe the problem.

You can get this information by giving surveys, recording sales calls, and asking for reviews.

Now sell the beach.

Paint the picture of what their life looks like AFTER your product solves their problem.

Use lots of imagery and description words that give the FEELING of relief, empowerment, and confidence.

Same thing here, use your own customers' words to describe the results of your product.

Focus 95% of your marketing on the pain and the beach- very little needs to focus on the middle (what we call the plane ride).

Most people DO NOT CARE about the system you use to get the results, they JUST WANT TO BE CERTAIN that you can solve the problem.

Partner this with a phenomenal product and your sales, closing, and retention should skyrocket.

Big MistakesBrandon and PoulinThe Enterprise CEOBlogPodcastBrandon PoulinKaelin PoulinLadyBossLady BossSelling the Beach, Not the Plane RideSecrets to Effective Product Positioning

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