DO YOU WANT TO SCALE?
WHO ARE THE POULINS?
WHO ARE THE POULINS
WE GUIDE AND EQUIP 7 & 8-FIGURE FOUNDER-LED COMPANIES TO SCALE & OPERATE AS
Enterprise Businesses, Resulting In Strong Teams, Leveraged Time, Amplified Reach, And Multiplied Profits
Brandon and Kaelin are believers, parents, entrepreneurs, and investors. Their recent track record includes building the LadyBoss brand to be the 4th fastest growing privately held company in America in 2019 per the Inc. 5000. They sold the LadyBoss brand in 2022 to Russell Brunson, founder of Clickfunnels.
They have personally built marketing, sales, service, support, IT, HR, and finance teams that have generated over 200 million dollars in combined revenue through multiple D2C verticals and channels including consumer packaged goods, high ticket coaching, apparel & accessories, digital products, webinars, courses, live events, and book sales.
Under their leadership their companies have produced a Barnes and Noble #1 bestselling book, numerous business and product awards, mainstream blog contributions, and 50+ media appearances on major news networks. These include FOX, ABC, NBC, CBS, Inc Magazine, Entrepreneur, Forbes, PopCulture, TODAY, BuzzFeed, and many others.
They have advised dozens of multimillion dollar companies including clients like Russell Brunson and Billy Gene.
Brandon and Kaelin are wholly committed to God, their two daughters Roemee & Revlyn, and the highest level of success for their clients and those they are called to serve. To date, their family has donated over 2 Million Dollars, and counting, to charity.
$150MM+
CPG Revenue
$10MM+
Coaching Service Revenue
$25MM+
Digital Product Revenue
#4
Inc. 5000: Fastest
Growing Company in America
#1
Fastest Growing B2C Company In America
150+
Managed Employees
1B+
Views Through Marketing
& Advertising Campaigns
7
Recruited & Built Executive Team
$40MM+
Ad Spend
$2MM+
In Charitable Giving
$150MM+
CPG Revenue
$10MM+
Coaching Service Revenue
$25MM+
Digital Product Revenue
#4
Inc. 5000: Fastest
Growing Company in America
#1
Fastest Growing B2C Company In America
150+
Managed Employees
1B+
Views Through Marketing
& Advertising Campaigns
7
Recruited & Built Executive Team
$40MM+
Ad Spend
$2MM+
In Charitable Giving
TESTIMONIALS
Russell Brunson
Multiple 9 Figure Entrepreneur, CEO & Founder of ClickFunnels
“Because Brandon woke me up, we have great operations in place. Brandon & Kaelin are a unique force because they’ve been in it and they have both pieces (sales and operations)”
Kristen Boss
Multi-7 Figure Entrepreneur
"I did a strategy day with Brandon and Kaelin... their insights to position the offer gave us an added revenue of more than $600,000 dollars. It became a 2.3 MILLION dollar launch. We saw an immediate return on that."
Alex Charfen - Inc 5000 CEO
“There are few that approach business with the level of obsession, tenacity, and intelligence as Brandon Poulin. I have been blown away by his ability to diagnose their issues, see through the challenges and frustrations they have and help them find the solution they need to move forward.”
Billy Gene - 8-Figure Entrepreneur & Advertising Savant
“Brandon has been there and done that. He gave me exactly what we needed in regards to scaling our organization. Got in. Got out. Progressed.”
Adam Wenig - Multi 7 Figure CEO of Blue Edge Financial
“We had joined a mastermind group which was great for networking, but you don't get this type of one-on-one focused attention on the business...we got our moneys worth in our very first session...they did a really good job on getting to know our business. ”
Fritz Hortsman - Multi 7 Figure Entrepreneur
“I love working with Brandon because he's super analytical. My struggle was lead flow. Now it's not a problem anymore, now my problem is too many leads. He gives actionable items to get to the next level. He knows exactly what to do. My business has now become super straightforward and easy to scale.”
Salvador Cano - Mid 7 Figure CEO Of PENTONIX Freight
"We doubled our net income percentage… tremendous growth they've been able to provide for our company. We were able to go from 9 to 21 employees while seeing an increase in customer base and revenue."
Annie Grace - New York Times Bestselling Author Of “This Naked Mind”
"Brandon's first suggestion alone paid for the entire thing. Over the course of the session, we found six to eight more valuable insights, resulting in an impressive 50 to 70 times return on investment..."
Jim & Mimi Dew - Multi 7 Figure Entrepreneur & Founders of Dew Wealth Management
“Some of the best business advice we’ve ever gotten has come from Brandon Poulin. He has given us the steps and systems to bring recruiting in house. He also helped us to speed up our assessment process to move revenue forward.”
Paul & Angie Lyngso - 7 Figure Entrepreneurs
“We had our business for about 4 years...On our strategy call, in about 4 hours, we got more out of Brandon & Kaelin than we could have done on our own in a year. Now we know with clarity and an action plan where we will take our business next. ”
THE ENTERPRISE FOCUSES
The Path is Math: Data-Based Decision Making
Identify, measure, and improve the critical data points that drive growth in your business so you can make sound data driven decisions to hit your growth goals. Not knowing these KPI’s is hindering your decision making.
Sales & Marketing: Acquire More Customers, Decrease Acquisition Costs, & Increase LTV
Simplify, clarify, and scale your sales and marketing efforts to generate more revenue while lowering costs to drive stronger profit margins. Stale marketing, reliance on one acquisition source, lack of retention sequencing, and lack of upsell strategies will majorly handicap profits.
Product & Offer Innovation:
Nothing Markets Better Than Great Products
Empower your organization to systematically and methodically innovate your current product offering, launch new/better products, and quickly eliminate losing products.
Organizational Development:
Create the Dream Team
Learn how to structure, recruit, train, and manage the team in your organization to achieve its goals so you can create the lifestyle you esteem while your business continues to run and grow without you involved in the day-to-day.
Strategic Planning:
Fail To Plan, Plan To Fail
Install the company planning process necessary to innovate on all fronts and create a clear action plan that aligns everyone in your company to work together on what will move the needle.
Built To Sell:
Know Your Exit Strategy & Position Your Business To Sell If Desired
Understand your exit options and gear your business towards the traits that a strategic buyer or private equity firm would look for while driving maximum enterprise value.
Operational Excellence:
Stay Out of The Weeds
Create simple operational systems and frameworks that enable smooth business operations, allowing your efforts to be multiplied while your business scales.
Financial Frameworks: Know & Protect Your Numbers At All Costs
Develop the sound financial frameworks, practices, controls, and processes necessary to effectively manage cash flow, forecast, plan for growth, and drive the highest top and bottom-line results possible.
Build Your Net Worth:
The Billionaire Asset Allocation
Learn the billionaire’s asset allocation, mitigate the operational risk of your business, and drive the excess profits of your business to the proper customized combination of investment vehicles in order to set you up to be financially free for life.
WHAT WE FOCUS ON:
1: MAKING IT RAIN
The ability to generate consistent revenue & cash flow in the business
Kaelin is Renowned for Her Ability to Convert Customers
She has built an audience of 1M+ Followers, generated billions of views on her content & ads, created & perfected the art of "Attracting Your Perfect Customer", built a Facebook community of 170,000+ raving customers, lead a marketing team in creative processes to develop converting ads & organic content on a weekly basis, crafted sales messages & presentations that sold $200 million from stages, webinars, emails, social media posts, & ads.
She now translates her marketing expertise & sales success directly into each business she works with to scale acquisition, conversion, reach, & revenue.
How we help you make it rain:
areas of expertise & how it translates into your business
2M+
subscriber email list
Generated Millions of Dollars a Year Through Email & Text Marketing Strategies
Customer Journey Sequences
Frequency & Data Analysis
Offer & Value Emails that Convert
Text Marketing Strategies & Frequencies
170,000+
customer community
Built a "Cult-Like" & Highly Engaged Facebook Community of Customers
How to Build a Culture in Community
Community Structure, Guidelines, Moderation
Content & Selling in the Community
other high level impact areas
Attracting Perfect Customers
Profit Maximization
Business Model Optimization
Offer Improvement
Brand & Marketing Positioning
CAC Reduction
LTV Optimization
CRO Optimization
$200M in revenue
+ billion of views
The Systems & Processes Built to Create Consistent Organic & Paid Content That Converted 750,000 Customers
Attractive Character Marketing Strategies
Content Production SOPs
Endless Ads Creation SOPs
Omnipresent Marketing Strategies
$15M in low & high
ticket webinars
15 Highly Profitable Webinars with Low & High Ticket Product Offerings
The Perfect Pitch SOP for Sales Presentations
Message & Offer Creation
Presentation Audits & Optimization
$5M in
live event sales
Annual Community 1,000+ Person Live Events & 150+ Person Private Coaching Retreats
Structuring Events for Selling &/or Renewals
Setting & Selling From Stage Successfully
Special Event Offers & Conversion Tactics
2: DEVELOPING THE ORGANIZATION
The ability to profitably support and sustain growth without breaking or burnout
Brandon is The Builder & Optimizer of Businesses
He has built a thriving, productive, and profitable 150 employee cross functional team from scratch that successfully managed multiple product lines: High Ticket Coaching, CPG, Apparel & Accessories, and Digital Products. Robust Finance, HR, IT, Customer Support, Phone Sales, Marketing, Product Development, Logistics, and Advertising teams all worked together in harmony with a proprietary Enterprise Operating System which every business needs to scale.
How we Developed the organization:
areas of expertise & how it translates into your business
Built & operate the company & team
Systems Built to Scale & Optimize Profitability
Acquisition & Profit Scorecards
Financial Summary Templates
Weekly Plan & Priority Processes
Planning & Communication Cadences
Recruiting, hiring & team building
Built a Team of 150+ Employees
Recruiting the Right Team Members to Scale
Recruiting & Hiring Processes
Team Structure & Accountability Systems
in house 45 agent phone sales team
Sold $30M+ in Digital, Consumer Packaged Goods, & Coaching with Our Sales Team
Infrastructure & Management
Compensation Plans
Scripts & Compliance
sold & exited the brand in 2022
Full Experience in the Process of Preparing and Executing the Sale of a Business
Preparation for an Exit
Leveraging other "Faces" for the Business
Brokers, CIMs, LOIs, & Negotiations
high ticket coaching staff
Operated a Team of 15 Coaches & Fulfilled for 1,500+ Coaching Clients
Infrastructure & Recruiting
Compensation Plans
Curriculum, Fulfillment, & Events
other high level impact areas
Consumer Packaged Goods
Apparel & Accessories
Manufacturing
Product Creation & Sourcing
Digital Products And Courses
Email And SMS Marketing Systems
Enterprise Operating System
Custom Compensation Plans
Marketing Agency Relations
Supplement Formulation
Financial Management
100-1000 Person Events
This Isn’t Business,
It’s Personal
This isn’t a mastermind, course, or group coaching program.
This is a high-caliber opportunity to receive 1-on-1 mentorship from a team who has spent the last decade walking the walk.
We are doing this because we love to solve hard problems, win, and ultimately change the world with awesome people.
We know what it's like to have 150+ employees. We know what it takes to scale.
We know how difficult it can be to decide where to steer the ship next.
Eventually, you get to a point where most people around you simply can’t relate to your problems, and those who can are too busy dealing with their own.
Right now, we are being called to serve high-level executors like yourself.
WHO WE DRIVE IMPACT FOR:
Established 7 and 8-figure annual revenue companies
Entrepreneurs with character, competence, and commitment
Executors who are coachable and willing to learn to think differently
CEOs who take responsibility for everything that happens in their business
WHO ARE THE POULINS?
Brandon and Kaelin are believers, parents, entrepreneurs, and investors. Their recent track record includes building the LadyBoss brand to be the 4th fastest growing privately held company in America in 2019 per the Inc. 5000. They sold the LadyBoss brand in 2022 to Russell Brunson, founder of Clickfunnels.
Brandon and Kaelin have personally built marketing, sales, service, support, IT, HR, and finance teams that have generated over 200 million dollars in combined revenue through multiple D2C verticals and channels including consumer packaged goods, high ticket coaching, apparel & accessories, digital products, webinars, courses, live events, and book sales.
Under their leadership their companies have produced a Barnes and Noble #1 bestselling book, numerous business and product awards, mainstream blog contributions, and 50+ media appearances on major news networks. These include FOX, ABC, NBC, CBS, Inc Magazine, Entrepreneur, Forbes, PopCulture, TODAY, BuzzFeed, and many others.
They have advised dozens of multi-million dollar companies including clients like Russell Brunson and Billy Gene.
Brandon and Kaelin are wholly committed to God, their two daughters Roemee & Revlyn, and the highest level of success for their clients and those they are called to serve. To date, their family has donated well over 2 million dollars, and counting, to charity.
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